Buyback Billy

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Who is Buyback Billy?

Billy Merritt, a.k.a. "Buyback Billy", is the pioneer of what is now commonly known as the Facebook Buyback Event or, more generally, the Facebook Sales Events.

Billy is the best selling author of The Art of Text Message Selling, How To Make Millions with Social Media. He also is a sales trainer, speaker, and founder of DigiNinja, the complete digital sales solution that has helped thousands of car dealers across the country and tens of thousands of salespeople meet their financial goals. Billy considers it his duty to help salespeople reach their potential.

Billy's BDC facilitates the BEST dealership sales and events in the country. Here are some dealership sales and event stats:

  • Over 88% Re-sign Rate

  • More than 1500 Active Dealers

  • More than 4,000 Campaigns

  • More than 168,000 Appointments Generated

  • More than 80,000 Cars Sold

  • Best BDC in the U.S.A

  • Radio Spots Available

  • Co-op Options

  • Event Staff Available

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The clients with whom we work are winning big. Because we want to help as many dealers as possible, we have built DigiNinja, a fully integrated platform that allows us to personally serve many clients with multiple campaigns. With a fully staffed call center and a 70 person team, DigiNinja will be your secret weapon for super sales and profitability.


What People Are Saying


What We Do



Facebook Sales Events

Digital BDC Academy

On Site Training

Remote BDC

Messenger Widget


The Art of Text Message Selling

Text messaging has changed how the world communicates.

It is vital to your survival in sales.

It is important to understand that, regardless of your product or service, you are a salesperson, whether your name tag says so or not. No matter what your position, you are selling, and if you are selling, you had better be texting.

We give out information. Your customer is going to shop around. Her or she is going to want information, and if you don't give it to them, you will lose them to someone who will. We will give them the information after we have wowed them with our BIG OFFER.

Contact us at Billy Merritt Marketing to find out how we can use the art of text message selling and the BIG OFFER to make a difference in your business.

Copyright © 2020 Billy Merritt

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